Press
Part 1/3: This video was played at the COP26 UK Summit held in Glasgow. My tiny segment came to me as a surprise - it’s humbling to be speaking alongside powerful world leaders.
Part 2/3 : TIME got in touch with me, and a few other 20-somethings from around the world, working towards sustainable systems. At Chayvu, we're doing our absolute best to build a system that encourages the resale economy. More reusing, lesser production, lesser emissions.
Part 3/3 of the series, where we talk about where we see ourselves in 2030 and our dreams for the future.
Find this article here: 30 in 2030: Coming of Age During a Pandemic
Makepeace Sitlhou spoke to me about the growing secondhand market in urban India, especially in metropolitan cities. “While buying secondhand clothes is a way of life in India’s remote Northeast region, it’s never been a national trend. Now a digital boom in vintage wear on Instagram is shifting mindsets.”
Find this article here: How Covid-19 encouraged India to shop secondhand
Vogue India did a feature on ISDI and shortlisted a few projects which they then featured on their digital publication.
“Namrata Iyer's curation, T H R E E is carefully stitched together in blends of wool and transformational reconstruction: its pleats act like terraces for vegetation to be grown and the bridging is just a strait in the sea of moss - periodically reconnecting the waters.”
Somewhere during the thrift boom of 2021, Homegrown put out a list of thrift stores from across India that hit their radar. The Local Thrift/ Chayvu made it to the list!
Find the article here: Your Go-To List Of Instagram Thrift Stores In India
The Times of India
Numerous mentions of my work with Chayvu have been recognised in India’s daily newspaper, The Times of India and its sister publications like Bombay Times in Bombay, Pune, Delhi.
Outlook India, 2019
Our Wheelchair Adaptive Design, Swip, got featured on Outlook Magazine’s Article. Here, Anita Iyer briefly talks about how inaccessible clothing is for the disabled population and how it must be focused on much more, by designers.
Featuring Select Bombay Artists | Exhibit
“Namrata Iyer is a self-proclaimed modern city girl who has lived in Mumbai all her life. Other than receiving smiles from people on trains, she enjoys living mindfully and simply, often thinking of ways in which she can save the world…”
“Consumerism is an environmental threat. And one of the easiest ways to take a green step is to simply buy second-hand things. That's why a garage sale called The Local Thrift is here to help.
“Fifteen teams vied for the gold who were shortlisted from 50 teams from across India. A special mention was accorded to a team of Sunita Sancheti, Madhumita Sancheti and Namrata Iyer. Sunita is wheelchair-bound due to a spinal cord injury.”
Find the article here: Fashion show held in Pune to highlight adaptive clothing
I designed the Album Cover for Kenneth’s Soares’s Single, Happiness, which got featured on Rolling Stone India.
“#NowPlaying: Hear Mumbai singer-songwriter @_kennethsoares' folksy melancholic single "Happiness." The track features lush acoustic guitar parts, poignant lyrics, Soares' emotive vocals and more. ''
Vice hunted down articles to understand how the thrift boom happened in India - in the March of 2020. They quoted me as a part of their post, which you can find here.
Kool Kanya is a platform that creates content to empower women. They interviewed me on how to start a thrift store - right from investment to financials to the dailies.
Find the article here: Alternative Careers: How To Become A Thrift Shop Owner In India
Manorama is one of the largest Malayalam publications in India. They interviewed me on The Local Thrift and the thrift boom during March 2020.
BuzzFeed India got in touch with us to source garments for a video. Vishal Langthasa sported The Local Thrift while styling a look inspired by Timothee Chalamet.
Find the video here: We Tried Styling Outfits Inspired By The Oscars | BuzzFeed India
Vama Kothari spoke to me about how consumers, especially students can shop better and more consciously.
Find the article here: Sustainability is not that hard, here’s 7 ways to get in the A game
